During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament With 92 categories, 115 advertisers and 249 brands this season, IPL13 has broken its own records both in terms of ad revenue and viewership. The latest TAM AdEx report shows the tally of advertisers and brands for IPL 13 grew by 7% and 3% respectively compared to the previous season. Though the total count of categories stands at 92 in IPL 13 versus 93 in IPL 12. However, four of the top five categories in IPL 13 were from the 'E-commerce‘ sector with 29% share of ad volumes during IPL 13 and the top five categories added 39% share of ad volumes in IPL 13 as compared to contributing 36% share in IPL 12. On the advertisers’ front, the top five contributed 24% share of ad volumes during both IPL 13 and IPL 12. Also, Oppo India made it to the top during IPL 13 compared to fourth place in IPL 12. And on the brands side, the top added 21% share of ad volumes during both IPL 13 and IPL 12. While Dream11.com moved up by fourth position to achieve first rank in advertising during IPL 13 compared to IPL 12.