Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s movie channels In a pan-network offering, Zee Entertainment Enterprises Ltd (ZEEL) has launched a property called ‘Ticket to Hollywood’, which will bring the latest Hollywood movies in dubbed languages across ZEE movies channels. Through this new property, Zee will premiere Hollywood blockbusters in 10 languages across its 12 movie channels starting from November 1. “There was demand for movies in regional languages while the supply was sporadic. The genesis of ‘Ticket to Hollywood’ was to address this gap in consumer need through a multi-channel, multi-language offering of the latest blockbuster movies,” shared Kartik Mahadev, Business Head, Premium Channels, ZEEL. According to industry reports, gross collections for Hollywood movies inclusive of dubbed releases, has seen a massive upsurge with a 204% growth in just six years since 2013. “There is enough consumer evidence to suggest the growing popularity of Hollywood movies across the country with an aspirational audience looking at movies as a window to the world. Listening to our consumers we launched ‘Flix for All’ and witnessed a +41% jump in viewership when the subscribers of &flix were given the choice of watching their favourite Hollywood blockbuster movies in the language of their choice,” he added.

‘Ticket To Hollywood’ will see Hollywood’s latest and top-rated movies across ZEE channels, dubbed in regional languages. Starting with the mega-movie event of the year with the premiere of Hollywood’s only superhero blockbuster in 2020, the Vin Diesel starrer ‘Bloodshot’ made available across 12 channels in 10 languages, the future line-up will include some of the biggest Hollywood blockbusters like ‘Spider Man: Far From Home; Jumanji-The Next Level; Bad Boys For Life and others in the pipeline The network (&flix) has also commissioned Nielsen to conduct a study that draws insights from 1500+ movie lovers across metros and non-metro cities including – Mumbai, Delhi, Chennai, Bangalore, Pune, Ahmedabad, Lucknow and Indore. The report delves into how Hollywood enjoys a universal appeal in India and highlights the consumer preferences, attitudes and behaviours, truly giving an insight into the lifestyles and mindsets of the movie buffs in India. The findings reveal how Hollywood blockbusters and heroes act as a gateway for viewers to unlock unlimited possibilities. “The findings from the consumer study only further bolster the claim that Hollywood movies aren’t just for the English-speaking audiences living in metros. Today we see movie enthusiasts in Bharat and India with the same level of passion and connectedness to the global fan following and the &flix study delves deeper into understanding the mind of the movie fan. For instance, the study revealed that 7 in 10 Bollywood / Regional viewers enjoy dubbed versions of Hollywood films but find limited options of movies in their preferred language. With ‘Ticket To Hollywood’ ZEE takes the experience to the next level by engaging with a larger community of enthusiasts who now have a chance to witness their favorite heroes from Hollywood in the language of their choice,” said Mahadev.