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McCann Content Studios ME is expanding its regional footprint with a new office in Saudi Arabia. Operating as part of FP7McCann Riyadh, McCann Content Studios is embedded in the Kingdom to meet growing client demand for content that performs, from social-first campaigns and influencer partnerships to scalable, platform-native production.
Since launch, regionally the studio has more than doubled in size, with a 150% increase in talent, expanding to a team of over 100 specialists and investing in a fully integrated content ecosystem.
“At McCann Content Studios, we’re not just producing content — we’re building future-fit models that help our clients stay culturally relevant and commercially resilient,” said Tarek Miknas, CEO of FP7McCann MENAT.
“Everything we do is designed to move at the rapid pace of the region’s transformation. We believe content that earns attention is built on truth — cultural, social, and human — and the brands that endure are those that connect meaningfully, consistently, and with purpose.”
“Every client conversation today centres around one thing: how to create content that not only connects but performs,” said Amr El Kalaawy, Regional Managing Director, FP7McCann KSA. “With McCann Content Studios now fully integrated into our Riyadh offering, we’re bringing clients closer to the full process, from insight to execution, with a team that understands the pace, platforms, and cultural nuance of this market.”
As part of the KSA expansion, Fahad Mugharbel has been appointed Social Media Director, based in Riyadh. “We’re not here to simply make content — we’re here to build brand value,” added Ibrahim Hasan, Head of Digital, McCann Content Studios.
“Our growth reflects how clients now view content — not as a support function, but as a key business driver. By investing in locally grounded talent, we’re able to deliver faster, more culturally attuned solutions through an integrated model built for real impact.”
The KSA office builds out on the established infrastructure of McCann Content Studios across Dubai, Cairo and Beirut.
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