Kinetic Luna's famous jingle 'Chal Meri Luna', a work created by Piyush Pandey, then a young creative of the advertising industry, is still one of the favourite campaigns for many today. With the brand relaunching in India, the company has yet again roped in the advertising maestro to come out with its communication pieces. The first campaign is set to launch on 26th January.Pandey was roped in by the Founder and CEO, Sulajja Firodia Motwani, Kinetic Green to keep the brand ethos in place and create campaigns with the current times in mind. The campaign is conceptualized and created by 82.5 Communications (the WPP-owned Ogilvy group’s creative agency), led by Mayur Verma, CCO at the agency keeping Pandey in the loop.e4m reached out to Pandey to know his thoughts on working on the brand again almost after three decades. "It is a very nostalgic moment for me, for it to be relaunched after 35 years. I was a young creative when we made the ad film, 'Chal Meri Luna', it is a great feeling to be working on the brand again with the team.""The campaign is created by Mayur and his team, I just helped them to understand the feelings from back then and what Luna meant to people. I hope this relaunch gets them to feel the same way I did."Kinetic stopped its production early in 2000 and is set to launch again their e-bike range again this year. The brand was loved by the country for over 28 years and had a major market share back in the day.In September, the announcement that Piyush Pandey of Ogilvy would transition into an advisory position created quite a buzz in the advertising community. The upcoming leadership transitions at Ogilvy India are set to come into effect starting January 1, 2024. Piyush Pandey currently holds the positions of Chairman of Global Creative and Executive Chairman of Ogilvy India, serving as a guiding force for numerous emerging creatives in India.