Gozoop Creative Launches New Digital Film for Nutrica Bee Honey

Gozoop Creative has rolled out a fresh digital campaign for Nutrica Bee Honey, centring on everyday family moments and the role of natural honey in supporting active, healthy lifestyles. Titled “Nutrica Bee Honey – Elevate Your Everyday,” the film brings the brand’s “Elevating Lifestyle” philosophy into daily home routines, with a focus on simple, conscious choices made by families who value wellness and nourishment.At the heart of the film is a mother’s instinctive care  choosing what keeps her family going from morning till night. The narrative captures small but meaningful moments where nutrition meets habit, turning a spoon of honey into an everyday ritual rather than a health trend. Commenting on the intent behind the campaign, Kiran Giradkar, Chief Marketing Officer, BN Agritech, said, “With this campaign, we aim to build a stronger connection with families seeking purity, energy, and everyday wellness.” He added that the brand wants to continue building “purposeful initiatives that reinforce Nutrica’s commitment to elevating lifestyles in a natural, authentic way.”

The campaign follows a product-first storytelling approach. Each variant of Nutrica Bee Honey is woven into relatable household scenarios, highlighting their individual benefits  Pro-Energy Multifloral Bee Honey for daily vitality, Pro-Fitness Lemon-Infused Bee Honey aimed at digestion and metabolism, and Pro-Immunity Tulsi-Infused Bee Honeydesigned for routine immune support. The storytelling sidesteps medical claims in favour of lifestyle associations, positioning honey as a versatile and accessible wellness ingredient within modern Indian homes.Explaining the creative direction, Ankit Shastri, Senior Group Director, Gozoop Creative, said, “We wanted to turn a simple morning spoon of honey into a symbol of clean, natural energy and mindful living.” He noted that the idea was rooted in the cultural insight that Indian households commonly begin the day seeking nourishment that feels pure and natural. “By staying close to this truth, the film brings alive Nutrica’s ‘Elevating Lifestyle’ promise in a warm, relatable way,” he added, describing the collaboration as an effort to deepen emotional connection while driving long-term brand growth.

The digital film is currently being promoted across YouTube, Instagram, and Facebook, using clean visuals and domestic storytelling to mirror the everyday pace of Indian families. With its minimalistic narrative style and focus on functional benefits, the campaign aims to increase recall while placing Nutrica Bee Honey firmly within the daily wellness conversations of urban households.