Stashfin refines its brand identity with a modernised logo

Stashfin, digital lending and full-stack financial services platform, has unveiled a refreshed brand logo, marking a strategic evolution of its visual identity while staying true to the brand’s core values of trust, accessibility, and financial empowerment.

The logo refresh has been thoughtfully designed to enhance clarity, consistency, and adaptability across digital and physical platforms, without losing the familiarity that customers associate with the Stashfin brand. At the heart of the refreshed identity is the logo mark - a bold and legible letter ‘S’ shaped as an upward arrow, symbolising financial progress, upward mobility, and the growth Stashfin enables for its customers. This refreshed identity is anchored by Coral Red, the brand’s primary colour and defining visual cue. Bold and confident, the red reflects Stashfin’s pioneering spirit and leadership in India’s fintech landscape. It symbolises ambition, energy, and forward momentum, qualities that align with the company’s mission to guide customers toward a more secure and empowered financial future.

The primary horizontal logo remains the cornerstone of Stashfin’s visual identity. It brings together the iconic logo mark placed within a distinctive gradient circle, alongside the wordmark ‘stashfin’ set in Poppins Bold. The deliberate use of a lowercase ‘s’ reinforces an approachable, customer-friendly personality, while the consistent colour gradient strengthens recall and visual continuity across touchpoints. To ensure balance and legibility, the logo follows clearly defined spacing and proportion guidelines, preserving its integrity across applications ranging from digital screens to print formats.

This refined brand identity through brand logo refresh also highlights Stashfin’s continued focus on building a unified, future-ready brand as it scales its offerings and deepens its engagement with India’s underserved credit segments. By refining its visual language, Stashfin reinforces its promise of being a modern, transparent, and customer-first financial partner.

As Stashfin continues to innovate in digital lending and financial services, the refreshed logo serves as a visual expression of its journey, one that is rooted in trust, driven by progress, and focused on empowering citizens to ensure financial inclusion.