--> Prada to collaborate with Indian artisans following Kolhapuri chappal controversy

Prada to collaborate with Indian artisans following Kolhapuri chappal controversy

Prada’s collaboration puts centuries-old Kolhapuri craftsmanship on the global map, with Indian artisans stepping into the luxury spotlight

by Team PITCH
Published - July 14, 2025
2 minute To Read
Prada to collaborate with Indian artisans following Kolhapuri chappal controversy

Following criticism over its Spring/Summer 2026 collection, Italian luxury brand Prada has officially acknowledged that its recently showcased sandals were inspired by India’s iconic Kolhapuri chappals. The handcrafted leather footwear, rooted in Maharashtra and Karnataka’s artisan traditions, was featured on the Milan runway without any reference to its cultural origins, prompting a wave of backlash. In response, Prada has not only recognised the influence of Kolhapuri craftsmanship but also announced plans to collaborate directly with Indian artisans.

The controversy started when lawmakers, cultural analysts, and artisans pointed out the striking resemblance between Prada’s runway sandals and traditional Kolhapuri chappals. While many expected the brand to remain silent, Prada took a refreshing and unexpected turn. Not only did it acknowledge the inspiration behind the design, they agreed to collaborate with craftsmen who have mastered the art of making these.

Lalit Gandhi, President of Maharashtra Chamber of Commerce, Industry & Agriculture (MACCIA), called this decision by Prada as a “paradigm shift,” adding that this could finally bring Indian craftsmanship the recognition and value it deserves.

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In order to meet craftsmen, document the craft, and investigate environmentally friendly production techniques, Prada has consented to send a delegation to Mumbai and Kolhapur. The brand is also in talks to launch a limited edition “Made in India” collection, which could directly employ over 3,000 Kolhapuri chappal artisans.

The initiative aims to prioritize fair, direct pricing over royalties that could triple the artisans’ income. To this Gandhi said, "It’s a transition from being anonymous suppliers to globally recognised creators." With respect, dignity, and a better deal for the hands that create it, this might be the time that a craft with roots in 12th-century India finally enters the worldwide spotlight.

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