Sources have confirmed with e4m that Saini will head the creative unit of the agency
Rayomand Patell has moved on from Schbang as the Chief Creative Officer.
Sources have confirmed with e4m that Umma Saini will be taking over the role.
Saini comes with an experience of more than 15 years of working with organisations like Ogilvy, BBDO India, BBDO Singapore and Google. She has many credible awards to her name such as the Cannes Lions and D&AD. She has also worked on the iconic #ShareTheLoad campaign by Ariel.
As for Patell, his next move is yet to be announced.
Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.
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