Organic India, by Tata Consumer Products Limited, has launched a new campaign to reinforce Organic India as one of India’s most trusted organic brands, in collaboration with cricket legend and global icon Sachin Tendulkar.
Anchored in the message ‘Sirf Naam Se Nahi, Kaam Se Organic’, the campaign is launched at a time when consumer interest in healthier eating and organic food is steadily rising. However, as more people make conscious choices, many remain uncertain about what truly defines an organic product.
As Sachin shares in the film, “Sirf Naam se nahi, Kaam se organic,” He adds, “In today’s world, it’s important to ask where your food comes from and how it’s grown. What drew me to Organic India is their integrity; everything they say, they back up with action. This film reflects that honesty and encourages people to choose with care.”
Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, said: “While there is increasing awareness about the benefit of organic foods and beverages, there is also an increase in consumer skepticism and lack of awareness about the authenticity of these products. With this campaign, we are urging the consumers to question the authenticity of various Organic products and reinforce what truly makes a product organic. Organic India has always believed that authenticity must be earned, not claimed. Through rigorous testing, transparent sourcing, and a legacy of integrity, we aim to build lasting trust. Sachin Tendulkar’s voice brings powerful credibility to this mission, inspiring people to make choices rooted in truth, not assumptions.”
The campaign will be amplified through a multi-platform rollout including digital, influencer engagement, and community storytelling.
This campaign was conceptualised and developed by Creativeland Asia Advertising.
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