Shashi Sinha launches OMARK Media Solutions

Shashi Sinha, a stalwart in the advertising industry with a wealth of experience, has launched OMARK Media Solutions Private Limited, a new-age Digital Out-Of-Home (DOOH) media assets company.

With a rich background in managing advertising revenues for major airports—most recently as Chief Business Officer at Laqshya Media, overseeing advertising revenues for Hyderabad, Cochin, and Noida airports, and previously at Adani Airports, managing advertising for six major airports - Sinha is poised to bring a fresh, precision-driven approach to the OOH media and advertising landscape.

OMARK Media Solutions will leverage advanced technology and a passionate focus on luxury brands, creating premium, exclusive and networked media spaces designed for precise and impactful ad placements. By harnessing innovative tools and strategies, OMARK Media is committed to elevating how brands communicate with their audiences, ensuring that luxury advertisers have access to targeted, high-quality placements that drive engagement and deliver measurable results.

"OMARK Media is not just about placing ads—it’s about creating exclusive, finely tuned opportunities where luxury brands can thrive," says Sinha, Co-founder and ED of OMARK Media Solutions, a Group company of M/S AG Concepts Pvt Limited which was founded and is helmed by another media veteran Mr Arunangsu Ghosh, exCountry Head, Clear Channel India and a practising media strategist, technologist and designer .

"Our approach to OOH is rooted in the philosophy that this media is not just about content, but about the aggregated audience that comes together naturally in dynamic, high-traffic destinations. OOH media doesn’t aggregate audience—it delivers ‘aggregated’ audience as they engage in life activities. We call this 'Media Around Life'."

At the heart of OMARK Media’s strategy is the concept of "Media Around Life", emphasizing the importance of connecting with consumers in the real world where they are active, engaged, and living in the moment where they are participating in life’s most vibrant moments, ensuring that brand messages resonate with maximum relevance and impact.