Budweiser, the official global beer sponsor of the FIFA Club World Cup 2025, is turning up the energy in India with the launch of its latest global platform, "Celebration in the Making’. As football’s biggest clubs battle it out for global glory, Budweiser is bringing its signature celebration spirit to Indian fans with unique experiences, cultural collaborations, and limited-edition drops—all tailored to reflect India’s growing passion for the beautiful game.
This campaign marks Budweiser’s next chapter in championing fan culture, building on the brand’s legacy of connecting sport, music, and lifestyle. After celebrating Fans with through 2025 with “The Night is Yours to Take” and BUDX NBA House, Budweiser India now turns its spotlight on India’s thriving fans of football - with initiatives crafted to fuel communities throughout the tournament.
“Budweiser has been celebrating football and its passionate fans for nearly four decades,” said Vineet Sharma, Vice President – Marketing and Trade Marketing, AB InBev India. “As football fever rises across India, our campaign honors the unmatched energy, emotion, and loyalty of Indian fans. Whether it’s a high-stakes match screening, repping your jersey, or watching a thunderous goal unfold—Budweiser is here to make sure every moment feels like an epic celebration in the making.”
“In India, Budweiser is bringing “Celebration in the Making” to life through a series of culturally resonant experiences. Football fans in West Bengal and Maharashtra can get their hands on limited-edition Budweiser Premium and Magnum bottles and cans designed especially for the tournament. The brand has also collaborated with cult Indians streetwear label Bluorg to launch an exclusive fan journey that unites supporters across rival clubs. Adding to the excitement is a football podcast hosted by rapper and entertainer Shah Rule, featuring candid conversations with Indian athletes and artists around the FIFA Club World Cup. To bring fans together in person, Budweiser will also host immersive Fan Parks in key cities, offering electric match-day environments where every save, goal and celebration becomes a moment to remember,” stated a press release.
While the India campaign focuses on localized experiences and culture-first storytelling, Budweiser’s global campaign also sees the return of its fan-favorite “Bring Home The Bud” initiative—offering free beer to supporters of the winning club in select global markets*. The brand has also unveiled “ThunderBud,” a high octane film set to AC/DC’s Thunderstruck, capturing the electrifying thrill of football celebrations. Additionally, FIFA’s “Celebration of the Match” content will spotlight iconic on-pitch moments from each matchday, which Budweiser will amplify across digital platforms—bringing the passion of the tournament closer to fans everywhere.
.jpg)
