Tinder encourages singles to turn heartbreak into fresh starts this Valentine’s Day

On Valentine’s Day in India, Tinder is flipping the script on heartbreak with its Move On with Tinder campaign, to help make the post-breakup journey as fun as possible.

With a series of engaging initiatives, playful collaborations, and interactive experiences, the campaign aims to help new singles leave the past behind and step into an exciting new chapter with empowerment and fun.

Globally in app Tinder is expanding its Explore section with new tiles, making it easier for singles to match with intention. These new categories such as ‘Serious Dater’, ‘Binge Watcher’ or ‘New Friends’, allow users to connect based on shared interests and relationship goals, ensuring a more tailored and transparent dating experience.

At the forefront of this campaign in India is Tinder’s collaboration with Blinkit, bringing an interactive Single Mode slider to the delivery app’s homepage. A click on the slider takes users to a dedicated ‘Moving On with Tinder’ page, featuring a playful, step-by-step guide to healing and self-care. Whether it’s indulging in a ‘Have a Good Cry’ moment with tissues and chocolates, ‘Dumping Your Memories’ using scissors or lighters, glowing up with bold hair color and statement jewelry to ‘Shake Things Up,’ or stepping into your ‘Hot Bod’ era with gym equipment — each stage of the moving-on process is paired with Blinkit’s quick-delivery essentials. By turning breakups into a moment of self-care, this collaboration is all about empowering singles to take control of their dating lives and find joy in the process of moving on.

Tinder has also released a fun video with influencer Orry for the 'Axe Your Ex' campaign. In this lighthearted video, Orry asks people to send Tinder photos with their exes so they can be edited out—a symbolic gesture of moving on and embracing new beginnings. Through this campaign, Tinder reinforces the idea that letting go can be both empowering and fun. With witty lines like: “Don’t just be a liver, be a leaver!” and “They left you on read, but you deserve the red carpet!” Tinder continues to celebrate confidence, self-growth, and making room for meaningful new connections this February.

“Tinder has always been about embracing new possibilities, and our Move On campaign is all about making the next chapter exciting. Whether it’s teaming up with Blinkit and Gaysi Family, sharing a fun moment with Orry, or diving into interactive experiences like Pickleball and Griebra, we want to remind singles that moving on can be fun, empowering, and freeing. We're also making it easier for singles to match with intention—globally, Tinder’s Explore section is expanding with new tiles like ‘Serious Dater,’ ‘Binge Watcher,’ and ‘New Friends’, helping people connect over shared interests and relationship goals. Our mission is simple: to give singles the freedom to date on their own terms—whether it’s something serious, casual, or just new connections,” said Anukool Kumar, Head of Marketing at Tinder in India