Khatija Lokhandwala, Head of Brand Marketing at Zivame, has moved on. She shared the news of her departure through a LinkedIn post.
“Some goodbyes come easy. This one doesn’t. After 5.5 years, I’ve moved on from Zivame — and it’s hard to put into words what this journey has meant to me. Zivame wasn’t just a workplace. It was a front-row seat to change. I got to witness — and shape — the transformation of a brand, a category, and in many ways, a culture”, the LinkedIn post read.
“We didn’t just sell lingerie. We challenged taboos, rewrote narratives, and helped women feel seen, heard, and celebrated. From the Museum of Boobs to the smallest packaging copy — every word, every idea came from a place of purpose. And that’s rare”, the post read.
At Zivame, she played a pivotal role in transforming the women’s D2C intimate wear brand. "This journey has been about more than just marketing; it's been about changing narratives. In a category as sensitive as intimate wear, we've broken taboos and sparked mainstream, genuine conversations. Our campaigns have been instrumental in empowering women to address their intimate wear needs confidently and finding products that truly resonate with them", her LinkedIn profile states.
Khatija Lokhandwala is a seasoned professional with over 16 years of experience in brand marketing with expertise across various segments, specializing in launching new brands, leading market-leading brands, and revitalizing struggling ones.
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