Pitch Madison Advertising Report 2025 to be unveiled on February 12 in Mumbai

The Pitch Madison Advertising Report, one of the most anticipated reports on ad spend predictions in the media and advertising industry, will be unveiled on February 12.

The 23rd edition of the comprehensive report on AdEx will be unveiled by industry titans and other dignitaries in Mumbai. The Pitch Madison Advertising Report 2025 is the most awaited report on predictions of ad spends in the media and advertising industry.
The report is launched by Pitch, in partnership with Madison World.

As the media and advertising sector continues to evolve rapidly, this report is expected to shed light on key trends and shifts that will define the industry's trajectory in the coming year. This annual report tracks and analyses how and where advertising monies were spent in the past year, and projects the future growth and opportunities in the advertising space. It aims at understanding the challenges and opportunities that lie ahead for marketers and various media print, TV, radio, OOH, Internet, and cinema.

In 2024, the report had predicted that India’s total AdEx would grow at 12.2% in 2024, the digital AdEx was to grow by 17% during the year to close at Rs 46565cr, contributed majorly by video and e-commerce, TV was predicted to grow by 8% in 2024 to reach a total of Rs 35575cr while print was said to grow by 7% in 2024.

Pitch Madison Advertising Report a point of reference for marketers, media owners, media buying and planning professionals for staying updated on industry trends and key developments in various mediums. Over the years, the Pitch Madison Advertising Report has established itself as a benchmark in the industry. Its insights are frequently cited across various platforms, including media articles, corporate boardroom discussions, pitch presentations, and even IPO filings by leading media companies.

The report's credibility and relevance make it an indispensable tool for professionals looking to stay ahead in the competitive advertising landscape. Besides the growth report of different mediums of media in terms of revenue and forms, the report includes additional details such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.