Hit or Miss: The week in ads

Some ads hit like a perfect punchline, some miss like a shaky Wi-Fi connection during a crucial online meeting. Every week, brands try to grab our attention — some succeed spectacularly, while others fumble their way into the advertising void. So, let's break down the week's best and worst ad campaigns.

Policybazaar – Term Insurance Ad

Policybazaar’s latest ad emphasizes the importance of term insurance in securing a family’s future. With a relatable narrative and emotional appeal, it effectively conveys its message. It is a hit because of clear storytelling, strong CTA, and practical relevance making it impactful and engaging

Zomato – Bengaluru Weather Ad

Zomato's latest ad humorously attributes Bengaluru's pleasant weather to well-fed "Weather Gods" receiving timely food deliveries. Featuring Dino Morea as the lead deity, the campaign suggests Zomato's prompt service keeps the divine team—and the city's climate—content. The ad also includes appearances by Ashish Vidhyarthi, Niharika NM, and Jordindian. It is a hit for being creatively hilarious.

Vim – 'Equal Vows' Campaign

Vim's 'Equal Vows' ad features Rajkummar Rao and Patralekhaa promoting shared household responsibilities, challenging traditional gender roles. The relatable narrative and authentic portrayal resonate well, making it a hit for effectively addressing equality at home.

Sprite – 'Thand Rakh' Campaign

Sprite's 'Thand Rakh' campaign features Sharvari and Varun Tej, with Vedang Raina and Dev Adhikari returning. The ads humorously depict youth staying cool in heated situations, embodying Sprite's refreshing message. Hit— relatable scenarios and engaging storytelling resonate with the target audience.

Pulse Candy – Maha Kumbh Ad

Pulse Candy's Maha Kumbh campaign blends AI-driven storytelling with immersive on-ground experiences, capturing the event's grandeur. The AI-generated video narrates Maha Kumbh's history, while on-site initiatives like Sangam Kalash jars and Pulse-branded boats enhance devotees' experiences. This innovative approach effectively merges tradition with technology but misses an emotional connect. Subtle miss.

Snickers – Third Wheeling Ad

Snickers' Valentine's Day campaign humorously spotlights "hungry third wheels" intruding on romantic moments, suggesting hunger causes such behavior. The digital films encourage tagging these friends, with Snickers offering a satisfying remedy. It’s a hit for relatable content and clever engagement.

https://www.instagram.com/reel/DGA9HT5Buci/?igsh=MXF6YjRjMDE3cTQxMg== 
https://www.instagram.com/reel/DF2BzE9BQuW/?igsh=MWRseTFqemR6cnkzMw== 
https://www.instagram.com/reel/DF7UtiIhNP7/?igsh=NWt5am5vbnYzNGVx 

McDonald's – Shaka Shaka Fries Ad

McDonald's India Shaka Shaka Fries ad promotes seasoned fries, where customers shake seasoning onto fries in a bag. The interactive concept engages consumers, enhancing the dining experience. The ad is fun for the participatory element but doesn't appeal to a broad audience.

https://www.instagram.com/reel/DF2bc_ZNIxE/?igsh=MXRhamgybDducWk0MA== 

Experience Abu Dhabi – 'Family Holiday Dhamaal'

In Experience Abu Dhabi's 'Family Holiday Dhamaal' campaign, Ranveer Singh orchestrates a lively family vacation, showcasing the city's diverse attractions. The ad effectively highlights Abu Dhabi's appeal to Indian travelers. It is a hit for an engaging portrayal of family fun.

https://www.instagram.com/reel/DGAZ6DBMmS4/?igsh=emtidm50bm12cXl2 

Tic Tac – New Ad

Tic Tac's new ad aims for a fresh, youthful vibe but falls short with an overly generic execution. The visuals and jingle lack memorability, and the messaging feels repetitive. It is a miss as it fails to differentiate itself in the cluttered confectionery market, offering nothing truly new or engaging.

Star Sports – India-Pakistan Match Promo

Star Sports' latest promo for the ICC Men's Champions Trophy 2025 features MS Dhoni energizing fans for the India-Pakistan clash on February 23. In a lively fan-training session, Dhoni's playful chants and high spirits capture the rivalry's intensity. Major Hit as it effectively amplifies anticipation for the iconic match