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Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary....
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The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of....
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a....
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Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in....
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The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming....
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In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like....
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Industry experts say smart and relevant marketing can help Uber get over the controversy
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Experts opine that the actor is bigger than a few box office blips and the masses still love him
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The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer....
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The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
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