Mansi Sharma

The spotlight is on Print again as brands seek to break the clutter in an increasingly crowded media landscape

If sold-out concert tours are anything to go by, Diljit Dosanjh has ticked all the right boxes as a performer. Will it also help add...

Leo Burnett picked a silver while Ogilvy picked a bronze

The Indian contingent by far has won a total of 12 metals

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1...

 The impressive wins for India came across two categories - Outdoor and Health & Wellness

e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes

While the Indian contingent gears up to dazzle at the French Riviera, let’s have a look at their past performances, and the industry's expectations this...

A recent move by Leo Burnett Israel to hand over awards to individuals who have worked on the campaigns has sparked a debate in India

Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads

The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film

From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way

Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to...

The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season

In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better...

Industry experts say smart and relevant marketing can help Uber get over the controversy

Experts opine that the actor is bigger than a few box office blips and the masses still love him

The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer (6)

The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017