Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. has launched a new campaign, ‘Jandaar Bano’ for its popular over-the-counter (OTC) band, Revital H Woman. The campaign, which propagates holistic health, has been conceptualized by Lowe Lintas, Mumbai. A hectic day and inappropriate nutrition lead to various health problems in women, especially when they are approaching their early 30s. Daily fatigue, tiredness, weaker bones, chronic back pain and poor muscle health are just some commonly realized problems. And the go-to solution currently for most women is calcium supplements. However, calcium supplements are known to improve bone health only. They do not solve other problems that make a person lethargic and exhausted. So one needs to consume a holistic multi-vitamin which not only has calcium for bone health but also has other vitamins, minerals, and goodness of Ginseng that helps to maintain one’s energy. This new campaign by Revital H Woman educates the consumer on their needs which are not fulfilled by regular calcium supplements. The campaign emphasizes the potency of Revital H Woman and communicates about its multi-vitamin, multi-mineral formulation that includes Calcium, Iron, Natural Ginseng, and the merits of its consumption over ordinary calcium supplements. Revital H Woman gives a positive uplift which makes one feel more active, more refreshed, and more capable.