Tata Soulfull, a brand in the snacks and breakfast cereals segment from the house of Tata consumer Products, has launched a new TV campaign highlighting the most recent addition to its portfolio – Tata Soulfull Ragi Bites Choco Sticks. The campaign reinforces Tata Soulfull's commitment to providing better-for-you snacks loved by kids and mothers alike, said the company.

“Targeting the kids demographic through national and regional kids channels, the campaign establishes the brand proposition: a delicious treat loved by kids and appreciated by mothers. It revolves around the perpetual struggle between kids and mothers over snacking choices. Tata Soulfull Ragi Bites Choco Sticks aims to bridge this gap by presenting a chocolatey, tasty snack adored by the kids while being free from Maida and lower in sugar, thereby winning the nod of mothers. The tagline, 'No Junk, Chocolatey Crunch', succinctly encapsulates the essence of the campaign,” stated the press release.

Prashant Parameswaran, MD & CEO of Tata Consumer Soulfull, expressed his enthusiasm for the new campaign, saying, "At Tata Soulfull, we are dedicated to our mission of making nutritious millet-based products accessible to the masses. With the launch of Tata Soulfull Ragi Bites Choco Sticks, we aim to address the concerns of mothers while offering a delightful snacking experience for kids, all at an affordable price point. This campaign is a significant step in creating awareness and excitement by reaching out to the kid’s demographic."