Sting Blue launched with an 'electrifying' ad

The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’

by pitchteam
Published - September 28, 2023
2 minute To Read
Sting Blue launched with an 'electrifying' ad

PepsiCo India’s brand, Sting® has announced the launch of its limited-edition flavour, Sting® Blue Current. The launch is accompanied by a quirky new brand campaign that reiterates Sting®'s proposition of "electrifying energy" with, 'Sting® Blue Current, Kamaal ka Current’ tagline.

The film starts with a young couple sitting under a star - lit sky. The girl hopes to see a shooting star to share her secret wish. The boy, in his quirky Sting® style, decides to jolt himself up by getting a bolt of energy as he takes a sip of the new Sting® Blue Current. He creatively turns himself into a shooting star as the girl closes her eyes to make her wish.  The film concludes with an electrifying note, echoing the brand's tagline ‘Sting® Blue Current, Kamaal ka Current’, igniting a sense of possibilities through Sting® Blue Current’s ‘Can-Do’ energy.

Speaking about the launch of Sting® Blue Current and the new campaign, Ankit Agarwal, Associate Director, Energy & Hydration, PepsiCo India said, “Over the past few years, Sting has carved a special place in the hearts of consumers across India. Building on the love we have received in the Indian market, we're adding Sting Blue Current to the line-up, a new variant that gives consumers the choice to experience Sting energy with a refreshing new flavour. Sting Blue Current embodies our brand's core of energizing consumers and represents our commitment to giving our audiences an electrifying boost, all while staying faithful to the brand they've grown to adore."