Delta Air Lines calls global media review

Delta Air Lines has launched a global review of its media account, marking one of the year’s most significant account moves in the travel and aviation sector.

According to reports, the review covers all global markets and includes media planning, buying, and activation duties. The airline’s incumbent agency is Omnicom Media Group’s PHD, which has handled Delta’s media business since winning the U.S. assignment in 2016.

Industry sources suggest PHD is expected to defend the account, while several global holding companies are likely to participate in the competitive pitch. Delta has not commented publicly on the scope or timing of the review.

 The move comes as the airline continues to invest heavily in marketing and customer experience across markets, with a growing focus on digital media and global brand consistency. The review is believed to be part of a larger effort to align its media strategy with evolving consumer behaviour and data-led decision-making.

If a new agency partner is selected, a transition period is expected to ensure continuity across ongoing campaigns and global markets.

Delta’s media review follows a recent string of global account reviews by major advertisers seeking greater integration, transparency, and performance-driven media partnerships.