From the silver screen to the heart of millions, Taapsee Pannu’s decade-long journey in the film industry has been marked by her versatile roles, especially women centric characters. Making her debut in Telugu films, Pannu’s big Bollywood break came with Pink, and there has been no looking back ever since. Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world.

Pannu began her endorsement journey with some regional brands in south India. However, it was her remarkable performance in Pink that catapulted her into the advertising world at a national level. From endorsing fashion brands to promoting social issues, Pannu’s brand collaborations have been a blend of commercial success and a reflection of her values.

As Pannu celebrates her 36th birthday today (August 1), we take a look at her brand endorsement journey.

Swiss Beauty

In June this year, cosmetics brand Swiss Beauty launched ‘For all that you are. For all that you can be’ campaign with the actress who is their brand ambassador. The campaign kicked off with Taapsee sharing the teaser, 'Taapsee vs The World’, on her Instagram, which quickly gained traction on social media and created a sensational buzz in the entertainment industry.

Reebok

Earlier in May, Reebok unveiled a new campaign, 'I am the new’, featuring cricketer Suryakumar Yadav and Pannu. The campaign was an emotional call to action for everyone who has ever been held back by stereotypes or felt like they didn't fit in. The campaign urged the youth of India to break free from limitations and embrace their true potential.

Vogue Eyewear

Vogue Eyewear celebrated its 50th anniversary this year. To mark this occasion, the brand unveiled a campaign featuring Taapsee Pannu. The campaign talked of every individual being a superstar in their own right.

Noise

In March 2023, Noise celebrated the spirit of Women’s Day by showing their support for the women in blue. As an associate partner for Women’s IPL 2023, Noise ran their film ‘Transform like Taapsee’, featuring the actress. Joining in the spirit of Women’s Day, the film depicted the brand’s core ethos of breaking stereotypes by listening to their noise within.

Nivea

Last year, Nivea India announced the launch of its new summer skincare innovation, Nivea Gel Body Lotion, in a refreshing TVC featuring actor and brand ambassador Pannu. The campaign focused on #SkincarePeNoBreak in the summers.

Disney Star

Disney Star launched a campaign for the Women’s T20 Challenge. Pannu was roped in for the promo film on Star Sports Network. The promo film, created and conceptualised by the in-house team of Disney Star, featured actor Taapsee, who highlighted how women's cricket produces extraordinary moments in world cricket and for viewers. The promo film was released in two languages – Hindi, and Telugu.

Sugar Cosmetics

Pannu appeared in SUGAR Cosmetics’ campaign coined #BoldAndFree . With Pannu as its face, the campaign saw an aggressive execution on television, print and OOH.

Kurkure

Snack brand Kurkure roped in Taapsee Pannu as its brand ambassador in 2019. The announcement was strategically timed as Kurkure embarked on a new journey with its new positioning – ‘Khayal toh Chatpata hai’, celebrating progressive thinking that young Indian homemakers bring into traditional Indian families. Pannu appeared in many ad campaigns during her collaboration with Kurkure.

Garnier Colour Naturals

In 2018, Pannu featured in campaign #Openup to Beautiful Browns for the Garnier Color Naturals hair color range. The campaign #Openup to Beautiful Browns highlighted Garnier Color Naturals’ new extension of brown hair colors, created to complement all kinds of Indian skin tones.

Activa 5G

Almost five years back, Honda Motorcycle and Scooter India introduced a 360-degree ad campaign - ‘Love Is Growing’ for the Activa 5G, featuring Taapsee Pannu.

Women’s Horlicks

In 2018, Women’s Horlicks introduced a campaign featuring Taapsee Pannu. Fashioned around the theme of #StandStrong, the initiative aimed to bring to the fore the issue of bone health amongst women in India and envisions making them #StandStrong in following their passions. Since 2017, Taapsee appeared in many ad campaigns for women’s Horlicks.

Panasonic Smartphones

In 2017, Panasonic commenced an ad campaign titled ‘SO MUCH TO DO’ for its Eluga series featuring Pannu. She appeared in many ad campaigns during her collaboration with Panasonic.

Other brand collaborations

Undoubtedly, Pannu has maintained a bossy charm in her ad journey. Apart from endorsing personal care brands, Pannu also endorsed Lux, Puma, Coca-Cola, Melange by Lifestyle, Parx, Mochi, Vardhman Textiles, Bajaj Electronics, Titan Raga, PepsiCo (Tropicana) and Standard Chartered Bank.