On Day 4 of Cannes Lions 2023, India secured a total of seven metals, including a Grand Prix won by Ogilvy India in the Creative Effectiveness Lions category for their My Ad campaign with Shah Rukh Khan for Cadbury. With seven more metals, India’s tally now stands at 23.

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Apart from the Grand Prix, India bagged one gold, two silver, and three bronze. These metals were won in five categories - Creative Effectiveness Lions,

Brand Experience & Activation Lions, Creative Business Transformation Lions, Innovation Lions, Creative Strategy Lions.

Here are the winners -

Creative Effectiveness Lions

Shah Rukh Khan - My Ad, Mondelez Cadbury Celebration, Ogilvy Mumbai – Grand Prix

Shah Rukh Khan - My Ad, Mondelez Cadbury Celebration, Ogilvy Mumbai – Silver Lion

Brand Experience & Activation Lions

Airtel 175 Replayed, Airtel, Leo Burnett Mumbai – Gold Lion

Suraksha ka Teeka, Mortein, Dentsu Creative – Bronze Lion

Creative Business Transformation Lions

Lay’s Smart Farm, Lay’s, Leo Burnett Mumbai – Silver Lion

Innovation Lions

Lays Smart Farm, Lay’s, Leo Burnett Mumbai – Bronze Lion

Creative Strategy Lions

The Missing Chapter, P&G, Whisper, Leo Burnett Mumbai – Bronze Lion

India bagged no metal in the Mobile Lions, Creative Commerce category. India has sent 809 entries.

Sharing excitement about their big win, Chief Creative Officers of Ogilvy India Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak said, “We are overjoyed and humbled to be given the Grand Prix for Creative Effectiveness for ‘SRK-My-Ad’. This is a result of the dedication and effort of our fabulous teams at Ogilvy and Mondelez.

We also thank Rephrase and Wavemaker for their valuable role in making our idea a reality.

This Lion the biggest acknowledgment of how this campaign has helped over 200,000 small stores across India through a tough time. This is personalisation at scale and more importantly, generosity at scale."

Dheeraj Sinha, CEO, Leo Burnett and BBH India, too shared his happiness. "I am proud that this year we are winning for five cases across brands - Airtel, Lays, Oreo and Whisper. And we are wining for categories that matter to us - brand experience, creative data, social and influencer and so on. This is testimony to the culture of new-age work that we have built at Leo Burnett over the last five years. The recognitions are special because they point to a bold and globally competitive culture of creativity at Leo Burnett - a culture that fires for the biggest brands and businesses in the country."

Team Dentsu Creative shared, "Winning a second bronze is truly special. We have poured our hearts and souls into this project, making this recognition even more rewarding and the exact boost of motivation we needed to surpass ourselves next year. The enthusiasm shared by the Mortein team further fuels our determination. With such support and energy, there is no doubt that we will raise the bar even higher next year."