Sleepfresh has officially announced its entry into the seating solutions category with the launch of a new line of sofas, recliners, and sofa-cum-beds, under its newly formed home label — Raunak Homes. The new line will be manufactured entirely at the brand’s newly inaugurated plant in Howrah, West Bengal, with a current monthly capacity of 1,200 units, all produced under its 0 percent outsourcing policy.
“We have always envisioned reaching the end consumer directly with quality-driven, finished products. With this new vertical, we move closer to that vision — ensuring the same values of durability, affordability, and quality that have defined us in sleep, now extend to seating as well,” says Raunak Agarwal, Executive Director of Raunak Coirs Limited, the parent company of Sleepfresh Mattress.
The campaign showcases Vidya Balan, who features in a trilogy of films, highlighting the brand’s mattress technologies — Vibrotech, Spacertech, and Actireact. “I’ve always believed that comfort is not a luxury — it’s a necessity,” said Balan. “What I admire about Sleepfresh is their honesty — they don’t chase gimmicks. They test, refine, and only launch when they’re absolutely sure the product will stand the test of time. I’m proud to be part of a campaign that’s rooted in real innovation and everyday Indian needs.”
The expansion will be rolled out in phases across India, starting with key regional markets to optimise logistics and service efficiency. While the broader network of over 2,000+ retailers and 35+ exclusive Sleepfresh outlets will be gradually integrated into this plan, Raunak Homes will focus specifically on partners in the furniture and home solutions segment.
This expansion is not just about business. It’s about deepening our connection with customers and becoming part of more spaces in their lives — from bedrooms to living rooms, says Raunak Agarwal- Executive Director of Raunak Coirs Ltd.”
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