This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that has now evolved into a year-long digital initiative featuring the stories of 7 women to spark a conversation and inspire millions and more along the way. Created in 2017, #ISHAPEMYWORLD is a platform that seeks to inspire and enable women across India. These risk-taking, game-changing, rule-breaking women come from different backgrounds and communities, connected by the fact that they are challenging what society expects from them, and shaping the world on their own terms. 2021 is a year of optimism, even as the pandemic continues to disrupt lives across the world, we have seen many examples of women leading the way and bring change not just for themselves but for everyone around them. It is important to recognize and to continue the focus and conversation around women empowerment. With storytelling at its heart, this season aims to keep the conversation alive throughout the year with series of digital content pieces and enabling conversation and community through live Instagram engagements in collaboration with SheThePeopleTV. “More than ever, the Levi’s® brand is connecting with more women. The #IShapeMyWorld campaign was conceptualized in 2017 to showcase women who are changing the world in ways both big and small. Through the seasons, we have shown the importance of taking a stand when it comes to the social issues of the day. We want to create a platform for women to add their voice, make an impact and inspire others. Through this year’s campaign, our hope is to introduce these women to the audience through a new lens and inspire a new generation of women with their stories,” Sanjeev Mohanty, Managing Director, South Asia, Middle East& North Africa for Levi’s® India says.