Indian adland has no dearth of creativity, delighting us with brilliant spots week after week. The fortnight between August 16 and 31 saw some creative ads centred on humour and star power. We saw the likes of Alia Bhatt, Deepika Padukone, SRK, Ranveer Singh, Ayushmann Khuranna and Karan Johar starring in some memorable ads for brands such as Asian Paints, D'Decor, NBA and more. Here's a round-up of some of the best ads of the fortnight.

Asian Paints

Deepika Padukone stars as an action girl, kicking bad guys to the curb in this Asian Paints ad. After roughing up the rowdies and throwing them against the walls, Deepika is revealed to be shooting for a scene. Director Karan Johar breaks into applause seemingly for the "incredible, amazing, mind-blowing and fantastic" shot. Much to Deepika's chagrin, he was referring to the walls which endured all the blows but stayed shiny till the end.

Cycle Pure Agarbathi

Cycle Three-in-One Agarbathi campaign finally reveals what the "three" stands for: the trifecta of health, wealth and happiness. Through a series of four films, creative boutique, Cut The Crap, encapsulates the idea of combining three agarbathies into one, representing a trinity of blessings. Each film has a distinct tone with a kernel of humour.

D’Decor

Home furnishing company D'Decor brought together acting powerhouses Alia Bhatt and Shah Rukh Khan for an entertaining spot for the brand's high-performance upholstery fabric, FabriCare. The campaign aims to allay customers' anxiety arising from the fear of tarnishing furnishings. A bunch of sophisticated goons try to attack Shah Rukh only to realise that the star's real weakness is his upholstered furniture. After being roughed up by SRK, the goons turn their attention to his prized furniture and try to wreck it. An aghast SRK is then assured by Alia that the furniture is protected by FabriCare and he can go back to thrashing the goons. The spot also captures the terrific chemistry between the two leading stars.

NBA

Ranveer Singh has had a long-standing association with the National Basketball Association (NBA), which brought out the #ThisIsBasketball campaign. The film spotlights basketball as a sport and what it means to its enthusiasts, including Ranveer, highlighting its values and impact on the culture. The campaign aims to highlight the different facets of the sport that inspire the next generation to play the game. The video also features professional Indian players such as Shireen Limaye and Raspreet Sidhu, current and former captains of the Indian women’s basketball team respectively, and former member of the India senior men’s basketball team Lalrina Renthlei.

JSW Paints

Alia Bhatt reprised her "Sawalia" persona for JSW Paints' new ad for its Pixa campaign. The character has a strong commitment towards empowering Indian consumers with the right information while making their paint choices. Given that paints are a low-involvement category for consumers, many make mistakes while choosing the right paints for their homes. An exasperated "Sawalia" asks all the right questions on behalf of the consumer so that they get their paints right. TBWA/India has crafted this campaign. The film also stars Ayushmann Khuranna.