Ayan Bhattacharya joins MYK LATICRETE as Senior Marketing Manager

Bhattacharya earlier served as Brand Custodian at Nuvoco Vistas Corp. Ltd

Ayan Bhattacharya joins MYK LATICRETE as Senior Marketing Manager

MYK LATICRETE has appointed Ayan Bhattacharya as Senior Manager of Marketing.

With over 18 years of experience in brand management across the media and cement industries, Bhattacharya brings a wealth of expertise to his new role.

Prior to this appointment, Bhattacharya served as the Brand Custodian at Nuvoco Vistas Corp. Ltd., where he played a pivotal role in shaping the company's brand strategy.

In his new position at MYK LATICRETE, Bhattacharya is expected to lead strategic marketing initiatives, enhance brand visibility and drive consumer engagement. His appointment comes at a time when the company is intensifying its marketing efforts, including collaborations with high-profile brand ambassadors like MS Dhoni, to reinforce its presence in the competitive construction materials market.