Pradeep Dwivedi elected Global Treasurer of the International Advertising Association

Pradeep Dwivedi, who is the Group CEO of Eros Media World Group, has shared on LinkedIn that has been elected as the Global Treasurer of the International Advertising Association (IAA) for the 2025–2028 term, following the Global Board meetings held in Milan, Italy.

The newly elected team includes Fredrik Borestrom, Director – LinkedIn International, as Chairman & World President; Tom Stein, Chairman & Chief Brand Officer at Stein IAS, as Senior Vice President; Jeffrey Greenbaum, Managing Partner at Frankfurt Kurnit Klein & Selz, as Secretary; and Dagmara Szulce, Managing Director – IAA Global.

The below note has been reproduced from Dwivedi’s post on LinkedIn:

Updates from International Advertising Association Global Board Meetings in Milan, Italy.

 I am deeply honoured and humbled to share that I have been elected as the hashtag#GlobalTreasurer of the International Advertising Association (IAA) for the term 2025–2028.

The IAA is the world’s only globally focused integrated advertising trade association, bringing together professionals from marketing, advertising, media, and academia across more than 56 countries. For over 85 years, IAA has served as a neutral and independent platform championing the values of responsible marketing communications, self-regulation, education, and advocacy. It continues to play a critical role in shaping global standards and advancing purposeful, ethical, and sustainable marketing practices.

 I’m privileged to join an inspiring global leadership team committed to advancing IAA’s mission and global impact:

 Fredrik Borestrom, Director – LinkedIn International, as Chairman & World President

Tom Stein, Chairman & Chief Brand Of icer at Stein. IAS, as Senior Vice President

Jefrey Greenbaum, Managing Partner at Frankfurt Kurnit Klein & Selz, as Secretary

DAGMARA SZULCE, Managing Director – hashtag#IAAGlobal

sincere appreciation to Sasan Saeidi, Global Client Lead – WPP, and Immediate Past President, for his visionary leadership and dedicated service that have laid a strong foundation for this new term.

I would also like to express my heartfelt gratitude to the past IAA World Presidents I’ve had the privilege to work with and learn from — Srinivasan Swamy, Joel Nettey, Felix T?taru and Faris Abouhamad — for their inspiring leadership and mentorship that have shaped the organisation’s global legacy. A special word of gratitude to the amazing Ramesh Narayan

 A very special thank you to all the hashtag#IAAGlobalChapters and members across regions who supported my candidature — your trust and confidence strengthen my resolve to serve with integrity, purpose, and commitment.

 Throughout my professional journey, I’ve been privileged to work across media, advertising, entertainment, technology, and financial services, and to contribute to various industry bodies that strengthen our ecosystem and foster industry growth and transformation.

 As IAA Global Treasurer, my commitment is to ensure the financial health, transparency, and sustainability of our association, aligning every resource with our global mission. I look forward to working with our new leadership team, chapters, and members globally to shape a financially strong, purpose-driven, and forwardlooking IAA.

 Together, let’s continue advancing our shared mission to elevate marketing and communications across borders with integrity, innovation, and unity.