PokerBaazi launches new ad films featuring Shahid Kapoor
The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign
Marketing Moments
Poker platform PokerBaazi, has reignited its hit brand campaign, ‘Tu Poker Khelta Hai Kya?’, featuring ace actor and brand ambassador Shahid Kapoor.
“Riding on the energy of the biggest cricketing season, PokerBaazi is once again challenging stereotypes with a powerful yet entertaining message- “Jo life mein khelta hai, wo Poker bhi khel sakta hai, stated a press release.
The four-ad film series takes a satirical and humorous approach to showcase Shahid Kapoor in everyday scenarios where he instinctively applies Poker strategies, outsmarting opponents, making quick calculations, reading people, and keeping a calm demeanour under pressure. Each ad highlights how Poker isn’t just about cards; it’s about the decisions we make, the risks we take, and the strategies we employ in everyday life.
Speaking about the campaign, Navkiran Singh, Founder & CEO of Baazi Games, said: "At PokerBaazi, we have always championed Poker as a game of skill, one that sharpens strategy, intuition, and decision-making. This campaign reinforces how Poker mirrors real-life situations, making it instantly relatable to millions of Indians. By awaleveraging cricket’s massive reach, we aim to drive greater awareness of this narrative with our campaign."
The campaign films have been directed by Suraj Wanvari (Happy Monk) and written by Vishal Dayama (Braindad), known for their engaging and witty storytelling. The ads will run extensively on JioHotstar throughout the T20 league, ensuring high visibility among sports and gaming audiences.
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