Consumer products giant Reckitt has awarded its integrated media mandate to Wavemaker. The development has been confirmed to exchange4media by highly placed sources. The account, which is said to be worth Rs 1600 crore, was earlier with dentsu. dentsu X had been handling the account since 2019.
The FMCG multinational has marquee brands like Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio and has operations spanning more than 60 countries.