Tata Play Binge has rolled out an extensive campaign called Bachcha Bachcha Janta Hai, featuring Saif Ali Khan and Kareena Kapoor Khan.

The slice-of-life characters talk about the essence of the offering – which is, having access to all the content from 27 OTT apps covering movies, shows, news, games and more, under one unified platform- making entertainment consumption easy and simple.

Sharing the brand’s new milestone, Harit Nagpal, MD & CEO - Tata Play, said, "Availability of many apps has made subscription to and search for content cumbersome for OTT viewers. Our years of experience in helping TV viewers subscribe to content of their choice and building an intuitive user interface that makes the discovery of content easy, has helped us create a similar platform, this time for OTT. With Binge, you pay only once for the family’s consumption of content from 22 apps for Rs 249 per month and 27 apps for Rs 349 per month and access all the content from these apps on one app, arranged as per your language and genre preference.”

Sharing her experience working with the brand Kareena Kapoor Khan said, “It is incredible to see Tata Play Binge changing the game when it comes to OTT viewing. This marks a new dawn for entertainment streaming!” While Saif Ali Khan added saying, “Entertainment is a unifier unlike any, and it is an absolute delight to be a part of Tata Play Binge's journey to becoming the largest OTT aggregator in India. With an initiative like this, entertainment will know no limits, which is exactly how it should be.”