BMW India Appoints Shashwat Varma as Head of Brand Communication – Media

Varma returns to the luxury automaker with expanded experience across premium alcohol brands and past BMW roles.

BMW India Appoints Shashwat Varma as Head of Brand Communication – Media

BMW India has named Shashwat Varma as its new Head of Brand Communication – Media, marking his return to the company after his earlier stint between 2020 and 2022. In his previous role at BMW, Varma worked across press, corporate affairs, retail communication and experiential marketing.

Before rejoining BMW, he was with William Grant & Sons, where he led brand marketing for Monkey Shoulder Whisky and Hendrick’s Gin, two globally recognised premium spirits. His experience across high-end lifestyle brands and his understanding of BMW’s internal ecosystem position him strongly for the communication leadership role.

With this appointment, BMW India strengthens its brand communication strategy at a time when the luxury automotive market continues to grow and evolve.