Mars Wrigley India catches the ‘chaos of hunger’

SNICKERS, the chocolate brand from Mars Wrigley India, has rolled out a new TVC that brings its “hunger satisfaction promise to life” in a quirky way.

Snickers India has earlier done ads with celebrities like Rekha, Sonam Kapoor, MS Dhoni, and Rohit Shetty. This time, SNICKERS® Peanut Brownie steps in as the ultimate hunger hero, blending humor with the brand’s signature promise of satisfaction. The TVC captures the chaos of hunger in a relatable yet wildly entertaining way, reminding everyone why SNICKERS is the ultimate hunger fix.

“SNICKERS has always been the OG hunger satisfier, and with the Peanut Brownie, we’re elevating that experience to a whole new level. This launch is not just about delighting our loyal consumers but also inviting more chocolate lovers to join the SNICKERS family. By bringing a taste from our global pantry to India, we’re staying true to our promise of delivering the tastiest hunger fix. After all, ‘You’re not you when you’re hungry,’ and the SNICKERS Peanut Brownie ensures you stay yourself in the most delicious way possible.” said Himanshu Gupta, Strategic Demand Manager, Mars Wrigley India.

“Brand Snickers has the juiciest communication platform of ‘You’re not you when you’re hungry’. And this ad takes it forward by, for the first time, showing the transformation of us when we’re hungry into an inanimate object. The insight is simple - when hunger strikes, we rummage, hunt and search out whatever that’s edible, and stuff our mouth with it, quite like a vacuum cleaner. Luckily, we won’t have to resort to such desperate measures anymore, because the tastiest hunger fix is here – Snickers Peanut Brownie. All through this project, making a vacuum cleaner play the lead role has been both a challenge and a joy for us all,” said Iraj Fraz, Creative Head, DDB Tribal.