Misbaah Mansuri STORY
Misbaah Mansuri

mansuri@gmail.com

Marketing Moments
'We have maintained 95% customer retention & seen a spike...

Manu Prasad, CMO, Scripbox, discussed the company's altered marketing strategy, advertising spend, brand messaging, and more Investment app-Scripbox last....

By Misbaah Mansuri

Marketing Moments
'There's incremental growth in two-wheeler sales performance'

Bipul Chandra, MD,  Ducati India revealed that Ducati has invested a lot in the R&D and is still weighing the....

By Misbaah Mansuri

Marketing Moments
The pandemic could affect India’s participation at Cannes Lions 2021

Industry watchers assert that the volume of entries sent by Indian agencies at Lions are likely to see a decline....

By Misbaah Mansuri

Marketing Moments
'Ideas well integrated with the core of the brand create...

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from....

By Misbaah Mansuri

Marketing Moments
Can liquor brands sail through ASCI restrictions on surrogate ads?

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....

By Misbaah Mansuri

Marketing Moments
Spends on mobile advertising to witness a spike: Report

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....

By Misbaah Mansuri

Marketing Moments
Will advertiser interest in cricket see a hike after India’s...

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....

By Misbaah Mansuri

Marketing Moments
Is Rishabh Pant the soon-to-be blue-eyed boy of the brand...

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports....

By Misbaah Mansuri

Marketing Moments
Sebamed vs HUL: Comparative advertising done right?

Industry observers weigh in on the ad-war and who actually gains from this one ....

By Misbaah Mansuri

Marketing Moments
‘Again this year, we will place emphasis on performance marketing...

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing....

By Misbaah Mansuri

Marketing Moments
Sebamed-HUL fued intensifies as latter plans to take 'suitable action'

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand....

By Misbaah Mansuri

Marketing Moments
Troll-proof: How should brands approach social media backlash without sullying...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....

By Misbaah Mansuri

Marketing Moments
Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....

By Misbaah Mansuri

Marketing Moments
Year in advertising: The big movements of 2020

From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key....

By Misbaah Mansuri

Marketing Moments
Trends that will dominate marketing in 2021

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the....

By Misbaah Mansuri