Manu Prasad, CMO, Scripbox, discussed the company's altered marketing strategy, advertising spend, brand messaging, and more Investment app-Scripbox last year announced that it will...
Bipul Chandra, MD, Ducati India revealed that Ducati has invested a lot in the R&D and is still weighing the options when it comes to...
Industry watchers assert that the volume of entries sent by Indian agencies at Lions are likely to see a decline this year January is...
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more...
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their...
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made...
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured...
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To...
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...
Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus...
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning...
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5...
The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to...
Industry watchers note that the e-tailer festive ad spends may be at the same level as last...
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising The Insurance Regulatory...
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year Several BFSI...
The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition French spirits company Pernod Richard-owned brand Royal...
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put...
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing ...
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing...
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The unprecedented national crisis caused by...
According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai Publicis...