PTC Network has appointed Rajiee M. Shinde as the Chief Executive Officer of PTC Entertainment. She would be joining from August 1.
With a career spanning over two decades, Shinde has held pivotal roles in the Indian media landscape. Prior to this, she launched the National Music channel Showbox of In10media.
She served as the Business Head of ETC Punjabi (Zee Group) where she launched India’s first-ever Punjabi music channel and laid the foundation for the Punjabi music television revolution. Under her earlier leadership, PTC Punjabi emerged as the No. 1 Punjabi channel, driven by her deep understanding of audiences, content, and market dynamics.
Speaking on her new role, Rajiee M. Shinde said: “I’m truly honoured to be part of the PTC Group once again. PTC Entertainment holds immense potential and emotional connect with Punjabi audiences across the globe. My immediate focus is to unlock that potential, scale up original content, and build a globally relevant ecosystem for Punjabi film and music.”
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