Rashi Goel launches marketing platform Performonks

Goel was earlier Director of Marketing at Amazon

by Team PITCH
March 09, 2023

Rashi Goel launches marketing platform Performonks

Rashi Goel, former Director of Marketing at Amazon, has launched Performonks, a marketing platform.

Goel was also with Nestle for nearly 5 years.

She was CMO India for The Kraft Heinz Company from August 2015 to December 2016.

Goel has worked with other big brands like L'Oreal India, Unilever, Coca Cola India and PepsiCo.

A post on her LinkedIn says: "While leading consumer businesses for 24+yrs, I learnt that at the 10-year mark, promotions get scarce and growth plateaus. We get feedback in our year-end reviews, but we do not have the resources or mentorship to overcome mindsets that hold us back. That's why I am building Performonks - The People Accelerator."

Goel has also also been writing a fortnightly newsletter - performonks.substack.com.