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In a refreshingly bold moment during this year’s Pride Month, India’s biscuit battle turned into a celebration of inclusivity.
On June 23, 2025, Britannia took over the front page of The Times of India with a striking visual for its “Flavours of Equality” initiative. The ad showcased a reimagined Good Day pack featuring rainbow-inspired layers, cashew, butter, pista, badam, chocolate, fruit & nut, and one notably vacant slot.
"Dear Parle Monaco," it read, "This space is all yours." It was a public and powerful invitation, urging competitors to stand together for a shared cause. “If we can share a shelf, we can share a cause,” the message declared.
Parle’s response? Equal parts wit and warmth.
Taking the banter to Instagram, Parle stacked up a vibrant lineup of its iconic biscuits, from Monaco and Parle-G to Hide & Seek, Krackjack, and more, in a vertical rainbow strip. The caption read:
"Dear Britannia,
Happy to help you with this initiative. We at Parle have been proudly serving India’s diversity not just for one month, but every month, every day."
More clever than confrontational, Parle’s reply carried a patriotic punch, affirming support for inclusivity while doubling down on its brand’s long-standing national presence. It’s not just about sharing shelf space, but also sharing values, and doing so all year round.
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