The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced that the theme for Goafest 2024 will be ‘The Age of Adaptability’.

The event, scheduled to take place from May 29-31 in Mumbai aims to highlight the resilience and innovative spirit of the advertising and marketing industries in an era defined by rapid change.

"The theme for Goafest 2024, 'The Age Of Adaptability', was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do - from adjusting to new media platforms to adopting innovative marketing strategies," said Jaideep Gandhi, Chairperson of the Goafest Organising Committee. "This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges."

“This year, at Goafest 2024, our central theme 'The Age of Adaptability' has a chameleon as a mascot. The chameleon is a creature known for its remarkable adaptive prowess. Like the chameleon, which adjusts its colors to match its environment, our industry too must continuously evolve its strategies and creative approaches to thrive in changing landscapes. This year’s festival will celebrate and cultivate the chameleon-like ability to adapt swiftly and effectively, ensuring our practices remain on the cutting-edge of creativity and relevance. The Age Of Adaptability concept has been created and designed by the young and very talented team at Abnormal Design Studios," said Rohit Ohri, Chairperson Goafest Content Committee.