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Arvind Fashions Limited has announced the appointment of Saikot Das as its new Chief Brand & Strategy Officer, effective August 19, 2025.
Das will spearhead AFL’s brand strategy, elevate consumer experiences, and drive growth initiatives across the company’s diverse portfolio of fashion and lifestyle brands, as AFL gears up for its next phase of accelerated growth.
With over two decades of diverse cross-industry experience, Saikot brings a rare blend of strategic vision, commercial acumen, and deep consumer-centricity. Having led transformational journeys across FMCG, retail, media, and apparel, he has a proven track record of driving sustainable growth, shaping culturally resonant brands, and building high-performing teams.
Commenting on the appointment, Amisha Jain, MD & CEO, Arvind Fashions Limited, said, “We are delighted to welcome Saikot to the Arvind Fashions leadership team. Saikot’s appointment comes at a pivotal time for AFL as we prepare to accelerate our next phase of growth. With his diverse cross-industry experience, multifunctional expertise, deep consumer understanding, and passion for building brands, Saikot is uniquely positioned to shape our brand strategy, strengthen AFL’s market leadership, and unlock new avenues of growth across our portfolio.”
Saikot spent a significant part of his FMCG career at Colgate-Palmolive, leading diverse roles across category management, brand management, customer marketing, and commercial operations. He drove strong P&L impact through portfolio strategy, pioneered Colgate’s early e-commerce initiatives, and led large-scale sales force digitization, transforming customer engagement and retail effectiveness. He then moved to Olam International, where he managed a full-fledged business P&L as Business Head in Africa, gaining comprehensive exposure across commodity trading, global supply chains, and risk management.
At Star TV (Disney India), Saikot drove channel growth and achieved prime-time dominance through data-driven content strategy and impactful marketing.
He was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co. Saikot led marketing across South Asia, the Middle East, Africa, Turkey, and Eastern Europe.
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