Vineet Bajpai appointed CEO, Omnicom Production, India

Omnicom announced the appointment of Vineet Bajpai as Chief Executive Officer of Omnicom Production India. Bajpai’s mandate includes scaling its integrated production, content, and delivery ecosystem post the IPG acquisition.

Bajpai brings one of the most entrepreneurial and multidimensional pedigrees in the Indian advertising ecosystem to the merged Omnicom–IPG entity. At 22, he founded Magnon Solutions and scaled it into one of India’s earliest digital agencies before Magnon Solutions was acquired by Omnicom, Bajpai embodies the perfect blend of startup acumen and global network discipline.  Post the acquisition, Bajpai’s tenure as CEO of TBWA India cemented his reputation as a leader who can manage creative culture, digital transformation, and client delivery simultaneously.

Bajpai's appointment signals Omnicom’s intent to turn India into a production and content powerhouse within its global architecture. With the merged organisation now integrating multiple production, studio and execution capabilities, Bajpai’s mandate will be scrutinised closely—not merely for operational efficiency, but for how well he can fuse legacy networks, technology platforms, and talent systems into a unified production engine tailored for India’s explosive digital growth.