Mayur Hola has joined Everstone Group's Culinary Brands as its Chief Marketing Officer. Hola, who was earlier with Oyo as SVP Global Brands, has updated his LinkedIn profile with his new designation.

Hola will lead marketing for Culinary Brands and will be responsible for product innovation. "Which means that I get to plan a menu. Curate and create flavours, colours, textures and treats. And then market them across all channels," he wrote on LinkedIn.

At Oyo, where he worked for since May 2019, Hola built the brand into a strategic marketing and growth engine.

He started his career in advertising with McCann as a writer, where he spent close to seven years over three stints. Previously, Hola was also associated with Havas and Contract India.