My11Circle onboarded as IPL 2025 CoPresenting Sponsor

Fantasy gaming platform My11Circle has signed on as a Co-Presenting Sponsor for the upcoming season of the Indian Premier League (IPL) 2025, e4m has learnt from sources.

According to the highly places sources, the deal is valued at Rs 200-250 crore and the sponsorship is expected to give My11Circle significant visibility across broadcast and digital platforms.

In the previous IPL season, My11Circle experienced substantial growth, witnessing over a 50% increase in teams created within the first two weeks and a similar rise in mega prize winners, say sources.

According to reports, Games24x7, which operates RummyCircle and My11Circle, saw its advertisement and business promotion expenses increase by 61.7% to Rs 1,421 crore in FY23.

Meanwhile, Campa from Reliance Consumer Products Limited (RCPL) has partnered with JioStar as a copowered sponsor across both TV and digital platforms for TATA IPL 2025.

This partnership will ensure Campa's visibility across Star Sports Network, including in regional languages (both HD and Standard), and JioStar’s streaming platform, guaranteeing an unparalleled reach, engagement, and impact for the brand.

With this strategic alignment Campa is poised to dominate the TATA IPL 2025 season, strengthening its bond with cricket fans nationwide, said a press note.

This is the first IPL after the mega merger of Reliance and Disney into JioStar.

e4m contacted JioStar and Games24x7 for comments but is yet to get a response.