Tanzila Sheikh STORY

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Marketing Moments
An Orry-ginal brand story

Mystery, authenticity and provocation: A masterclass in personal branding from the boy genius himself

By Tanzila Sheikh Sandhya Raghavan

Marketing Moments
Combination of creativity with problem-solving makes a winning campaign: Ahmed...

Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in....

By Tanzila Sheikh

Marketing Moments
The Indian advertising industry is being taken more seriously now...

The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions....

By Tanzila Sheikh

Marketing Moments
Trends are very important for the GenZ cohort: Sunder Balasubramanian,...

Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort....

By Tanzila Sheikh

Marketing Moments
Post Bournvita, do brands need new lessons in crisis management?

Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward

By Tanzila Sheikh

Marketing Moments
Bournvita gets bitter over sugar controversy: What should have been...

'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the....

By Tanzila Sheikh