PepsiCo reveals new corporate brand identity after 25 years

PepsiCo has introduced a bold new corporate brand identity, marking a significant transformation for the company nearly 25 years after its last major update. The refreshed identity reflects both the company’s evolution and its vision for the future.

“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said Ramon Laguarta, PepsiCo Chairman and CEO.

 The redesign also presents an opportunity to showcase the depth and diversity of the company’s portfolio, highlighting the fact that only 21% of consumers can name a PepsiCo brand beyond Pepsi.

Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, added: “Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands. By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth.”