Three senior media planners have resigned from Zenith - The ROI Agency. Nilesh Patil, VP Media Buying at Publicis Groupe - Zenith Media; Abhinav, Strategy & Planning head, Zenith, and Kartic Raghav, AVP, Zenith are among those who have put down their papers. Sources close to the development have confirmed the news to exchange4media.

Patil has over 20 years of experience in creating integrated media planning and buying strategies for brands in fast-paced companies. He joined the group in 2017. Prior to this, he worked with brands like Network Advertising, Publicis Beehive, Euro RSCG/MPG (now Havas Media) and Contract Advertising.

Raghav joined Zenith in 2019. Prior to that, he was General Manager at Starcom. He has also worked with Madison Communications for 11 years.

exchange4media reached out to Publicis Groupe but didn’t get any response till the time of writing the report.