Ananya Panday and Lakshya Front American Eagle’s New Denim Story in India

American Eagle is dialling up its India presence with a fresh, youth-focused denim campaign titled ‘Great Jeans for Everyone’, featuring actors Ananya Panday and Lakshya as the faces of its latest push. The campaign taps into a growing preference among young Indian consumers for clothing that blends ease, comfort and clean style without trying too hard.

Shot by filmmaker Collin D’Cunha with photography by Sasha Jairam, the films and visuals move away from heavy styling and glossy perfection. Instead, they capture relaxed moments and real-life energy, reflecting how the brand wants its jeans to be worn: casually, confidently, and as part of everyday life rather than dressed-up statements.For Ananya Panday, the campaign felt like an extension of her real-life style simple, unfussy, and driven by comfort that doesn’t compromise on fashion while Lakshya echoed the same sentiment, calling out how the brand’s jeans feel “lived-in” from the first wear, letting him move freely whether he’s travelling, shooting, or unwinding. Both stars stressed how the ease of the denim allowed them to be completely themselves on screen. From the brand’s perspective, Yatin Athale noted that India has quickly become a key growth market for American Eagle, and the collaboration with two of Bollywood’s most relatable young faces is part of a larger effort to stay culturally connected while delivering denim that fits well, feels effortless, and mirrors the evolving style sensibilities of today’s Indian youth.

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Ananya is seen in silhouettes like the Ex Boyfriend Fit and Baggy Wide Leg, channeling an off-duty look that mirrors current street-style influences. Lakshya, meanwhile, appears in classic men’s cuts including the Original Bootcut and Baggy Loose fits, reinforcing American Eagle’s push towards versatile denim that works across settings from travel and daily errands to casual hangouts.The messaging centres on a simple idea: good jeans should move with you and feel natural from the moment you put them on. That tone fits neatly with how both young actors present themselves publicly easygoing, unfiltered, and grounded in personal comfort over performance dressing.

The India launch comes at a time when denim styles are shifting back to relaxed fits and function-first fashion, especially among Gen Z and millennial shoppers. American Eagle’s campaign leans into this shift by focusing less on seasonal trends and more on timeless silhouettes that promise fit and everyday wearability.The rollout includes a high-visibility digital push along with cinema partnerships across major cities, beginning with a launch event in Mumbai. While the campaign is India-centric, it also ties into the brand’s larger global storytelling strategy, especially in markets where Bollywood and Indian pop culture influence fashion conversations.Creative execution for the campaign is led by Vayner Media, with talent representation by Dharma Cornerstone Agency, keeping the look and tone closely tuned to contemporary youth culture.

At its core, ‘Great Jeans for Everyone’ positions denim as a daily essential less about labels, more about how clothes actually fit into people’s lives. With Ananya and Lakshya anchoring the story, American Eagle is betting on relatability over runway glamour, hoping to strengthen its connection with a new generation that values comfort just as much as style and maybe a little more.