Sohini Ganguly STORY
Sohini Ganguly

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Marketing Moments
MarTech mania: Can Indian marketers prevail over the shiny object...

Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured....

By Sohini Ganguly

Marketing Moments
Steve Priya bags The Sleep Company's mandate

Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories

By Sohini Ganguly

Marketing Moments
CMOs or CDOs: Who’s calling the MarTech shots?

On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives....

By Sohini Ganguly

Marketing Moments
15% consumers enhance their user experience through virtual assistants: Kantar...

According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads....

By Sohini Ganguly

Marketing Moments
Cookie still here: Where are marketers headed?

Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....


Marketing Moments
IPL is key for mass media digital penetration: B Thiagarajan

In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL....

By Sohini Ganguly

Marketing Moments
Meta automated ad glitch: No red flags yet, say Indian...

While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and....

By Sohini Ganguly

Marketing Moments
Ariel’s Share The Load: The idea, inspiration & intent

Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share....

By Sohini Ganguly

Marketing Moments
We plan to increase spends on content by 11-12% this...

In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C....

By Sohini Ganguly

Marketing Moments
Extinction or Evolution: Where is the CMO headed?

With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's....

By Sohini Ganguly

Marketing Moments
Returning to X: Will appointing brand safety head rekindle advertisers’...

X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions

By Sohini Ganguly

Marketing Moments
Industry calls for independent audit body to tackle ad fraud...

With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks....

By Sohini Ganguly

Marketing Moments
Diageo calls for media pitch

The account size is estimated to be Rs 350-400 crore

By Sohini Ganguly

Marketing Moments
The CMO's Conundrum: How to make sense of the data...

With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of....

By Sohini Ganguly

Marketing Moments
Marketers utilise less than 20% of available martech tools: Julie...

Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today

By Sohini Ganguly