Gen Z is not just looking to buy products: Ragini Hariharan, Himalaya Wellness

The iconic neem face wash from Himalaya has been trusted for over 25 years. But in a world where Gen Z values authenticity, inclusivity, and education, even legacy products need a fresh narrative. That’s where The World of Neem event came in as a unique initiative designed not just to showcase products, but to create interactive, educative experiences around the power of neem.

“Neem has always been trusted for its antimicrobial and antibacterial properties. But we wanted to bring it to new-age consumers in a way that resonated with them interactive, digital-first, and rooted in education,” says Hariharan.

Educating the New Consumer

The event went beyond a product showcase. It addressed skincare myths, explained how neem works, and encouraged interactive learning. “Gen Z is not just looking to buy products. They want to understand how they work, why they work, and how it helps their skin. Education is central to their engagement,” she explains.

Authenticity + Inclusivity = Gen Z Connect

For a generation that values transparency, Himalaya’s strategy has focused on staying real and accessible. Influencers and creators played a key role at the World of Neem, making the event a two-way conversation. “With Gen Z, it’s no longer a one-way street. They want to ask questions, share feedback, and be part of the journey. We’re here to listen and serve better,” says Hariharan.

Reinventing a Legacy

Himalaya’s neem face wash affectionately called the “OG face wash” has been a market favorite for decades. But the brand has continuously evolved. Campaigns today reflect confident, city-smart women who tackle life head on, even if faced with skin challenges. “We’ve moved away from hiding pimples to embracing confidence, while finding solutions that fit modern lives,” Hariharan adds.

Innovation Meets Sustainability

The newly launched neem face wash goes a step further using not just neem leaf but five parts of the plant to maximize benefits, from antimicrobial protection to moisturizing properties. Importantly, the product aligns with Himalaya’s sustainability ethos, with recyclable packaging and a reduced carbon footprint.

Influencers as Partners, Not Promoters

Hariharan stresses the importance of authenticity in collaborations. “We work with influencers who genuinely believe in the power of nature. Education comes first. We ensure they understand the science and story before they tell it to their audience. We prefer long-term partnerships where trust can be built over time.”

Campaigns that Resonate

Himalaya’s recent Skip the Pimple campaign was a hit with young audiences. “Consumers loved it because they saw someone like them fun, peppy, ambitious, not weighed down by skin concerns. It’s about confidence, not hiding,” she says. With more legs of the campaign rolling out, the World of Neem event is just the beginning.

The Road Ahead

Looking forward, Himalaya plans to strengthen its storytelling and influencer strategy. “Storytelling is at the heart of Himalaya. That’s how we’ve earned trust not just functionally, but emotionally. Going forward, digital and influencer-led storytelling will play an even bigger role, while staying true to our core: nature backed by science.”