The first fortnight of June introduced us to some great ads that were not only thought-provoking but also heartwarming. Some also ended up tickling our funny bones. Some brands also brought out early Father's Day ads this fortnight. Here is our list of some of the best ads between June 1 and 15. They have been arranged in alphabetical order.

Kismi

Parle made us a little wistful this fortnight with its cute ad for Kismi toffee. The ad #HarKismiMeinHaiKiss," is part of the brand's nationwide campaign centred on a young couple bidding their goodbyes to each other. However, they cannot share a kiss as they are in public. As the girl ascends the escalator, the boy thinks of an ingenious plan. He sends her a Parle Kismi toffee placed on the moving armrest of the escalator. The underlying thought of the ad is that the beloved toffee can be a stand-in for a real kiss. Rediffusion has conceptualised the ad, which is targeted towards a younger audience.

Licious

Licious' new Father's Day ad is based on the insight that the meat-buying duties of a middle-class Indian household lie are undertaken by dads. But with Licious taking over those duties, dads now begrudgingly give up their "meat expert" titles. The ad is an apology from the brand to dads all over the country who used to take pride in their role as meat experts.

Tata Tea

Tata Tea's JaagoRe campaign is centred on making people think and re-evaluate. Ahead of World Environment on June 5, the brand shined the spotlight on climate change through dark nursery rhymes. The ad showed kids at a recital, singing popular nursery rhymes with some of the lines swapped with the grim realities of climate change. The poems make the parents uneasy, making them evaluate how their choices can impact the planet and their children's future.

McDonald’s

McDonald's new campaign celebrated the feel-good moments of ordinary life. In a set of TVCs conceptualised by DDB Mudra, the brand highlighted McSaver Meals can create moments of pure joy for their customers. A stand-out ad from the campaign is the one with the young parents and their sleeping baby. With their car parked outside a McDonald's outlet, the mom who is at the wheel turns to the dad to ask him what he would like to eat. The dad, who is concerned that their sleeping toddler may wake up, gets creative and communicates his meal preferences to his wife through a lullaby.

It has to be noted that the other ad from the campaign was subject to intense backlash online after the ad showcased a customer fancying a female McDonald's employee.