Premjeet Sodhi to lead Measurement & Analytics for WPP OpenDoor

Media strategy professional Premjeet Sodhi has been appointed as the Global Lead for Measurement and Analytics at WPP OpenDoor, the dedicated WPP agency for Amazon.

Sodhi, who announced the new career move on LinkedIn, was with WPP's Wavemaker as its Global Lead Measurement & Analytics.

In his new role, Sodhi will lead regional measurement and analytics teams at OpenDoor, focusing on optimising Amazon media investments for improved media strategy and planning.

His responsibilities also include implementing data-driven insights to enhance media effectiveness and collaborating with cross-functional teams to develop innovative measurement strategies, driving impactful results for Amazon's media campaigns.

Sodhi has also worked with Mindshare Fulcrum and was the CEO of Initiative between 2012 and 2018. Other media agencies where he worked include Ogilvy Outreach, Lintas and ICRG Mudra.