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TV viewership: MDPL plans to add around 15,000 more meters in 2-3 years

TV viewership: MDPL plans to add around 15,000 more meters in 2-3 years

The meter count currently stands at 50,000

by Team PITCH
December 12, 2022

TV viewership: MDPL plans to add around 15,000 more meters in 2-3 years

Meterology Data Private Limited (MDPL), a joint venture between Broadcast Audience Research Council and Tam Media Research, reportedly plans to raise the number of meters by nearly 15,000 over the next two-three years.

According to a report, the meter count currently stands at 50,000 and the MDPL plans to take it to 65000.

MDPL is targeting a capex of Rs 60-70 crore, stated the report.